Interest in online video in general is greater than ever and continues to rise, according to figures from Nielsen.
PlayReady 3.0 would make the promise of being this higher bar of protection. “If a movie is playing in a movie theater right now, and you would like to have access to it on your Windows PC,” said Lingamneni, “they might make it available on some Windows PCs that have the higher bar for content protection.” Previously, your computer may have used software-based digital right management solutions, which were used in the last two versions of Windows, but hardware-based DRMs, on the other hand, are more intuitive in blocking people ripping content for example.ĭuring his WinHEC talk, Lingamneni made the case for 4K content and the protection that PlayReady 3.0 would provide. The promise of 4K compatibility could be used as a selling point for Windows 10 while also trying to combat piracy. There is also no information on what kind of effect PlayReady 3.0 could have on laptop battery life. Users that don’t use this latest version of PlayReady could be stuck streaming video at 1080p or worse. The big issue that may emerge is how certain Windows users could end up being locked out of streaming high-quality content.
AMD chips, for example, do support protected streaming but makes no mention of anything specific like PlayReady 3.0. Just how far along these relationships with AMD, Intel, Qualcomm, and Nvidia are is unknown at this time. Although, slides that are now online claim relationships are ongoing with a couple of manufacturers: “Roadmap(s) already in place with AMD, Intel, Qualcomm, Nvidia.” However, just how PlayReady 3.0 will work is unclear as a number of silicon vendors slated to be involved have not discussed if their next range of products will be compatible with PlayReady 3.0.Īt the recent WinHEC conference China, Microsoft’s Nishanth Lingamneni discussed hardware DRM but the video of his talk cuts off before he goes into more detail. If true, Windows would be able to convince studios to use PlayReady 3.0 and as a result bring 4K streaming to desktops, according to Extreme Tech. Window’s proposed PlayReady 3.0 DRM could support 4K content but use much more restrictive digital rights management technology to curb illegitimate streams at the same time. Thus far, the availability of 4K content is limited on PCs. Microsoft is reportedly working on a new iteration of its hardware digital rights management (DRM) technology for playing 4K content on Windows 10.
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